HBA Global Expo 2002

The 10th annual showing promises to fascinate and inform with more exhibitors, awards events and seminars.

The 10th Annual HBA Global Expo, Jacob K. Javits Conven­tion Center, Oct. 14-16, promises to be the biggest so far. Show director, Jack Gonzalez said, “We’re headed for a record year. We have registered approximately 110,000 net square feet for about 1,080 exhibit booths representing 515 exhibiting companies.”

In 1993, there were 265 booths and over 26,500 net square feet for 180 exhibiting companies, according to Gonzalez. “We’ve grown more than four-fold,” he stressed. The total of attendees, a combination of exhibitor personnel and visitors, has increased from about 6,000 in 1993 to about 17,000 in 2001.

Considering the amount of consolidation in the industry combined with budgetary constraints on travel costs, Gonzalez acknowledged that attendance may not grow this year by the customary double-digit increases of the past. “But we are ahead of 2001 for conference registration and attendance registration is even with last year’s,” he said.

There is also more international participation than ever with over 30 percentof the exhibiting companies being multi-nationals. Gonzalez noted, “More than 10 percent of the attendees are from abroad with the greatest representation being from Canada, Mexico, Cen­tral and South America. Participation from the Asia is also increasing.”

Keynote to Focus on the Future

This year’s HBA has given visitors a great incentive to show up bright and early opening day, Oct. 14, by scheduling a keynote address by Leonard Lauder, chairman of Estée Lauder Companies Inc.

Lauder’s address, to be given from 9:00 a.m.–10:00 a.m. in the Special Events hall, is titled “A View from the Top: The Next Five Years,” and promises to offer keen insight on the state of the cosmetic and personal care industry. Lauder’s unique perspective as chairman of the leading cosmetics, fine fragrance and skin care marketer corporation in the United States.

It’s free to all registered attendees and exhibitors, but arrive early as seating is limited.

First HBA Awards Dinner

The HBA Awards Dinner will be a great way to end opening day. The event will begin at the Hilton Hotel in Manhattan with a reception at 6:00 p.m. followed by dinner and the awards ceremony.

The third Annual IPDA recipients will be announced (see page 42 for IPDA finalist coverage) including the category leaders and the grand prize award. Executives from Estée Lauder, Revlon,and the product development team from Procter & Gamble to be honored at the First Annual HBA Industry Awards Program, when HBA will presents the New Product R&D Technical Award, the Lifetime Achievement in Product Development Award, and the Packaging Executive of the Year Award.

Neil Scancarella, executive vice president, research and development for Revlon will receive the Lifetime Achievement in Product Development Award. Scancarella has made a lifetime of contributions to the advancement of technology in the personal care and cosmetic industry. He is also being recognized for his technical competency, leadership, vision and managerial skills throughout his distinguished career.

The Packaging Executive of the Year will be presented to Roger Caracappa, senior vice president, global packaging, for the entire Estée Lauder Corp. According to HBA, Caracappa was overwhelmingly selected by packaging suppliers in the cosmetic, personal care and fragrance industries, for his devotion to packaging excellence throughout his career. For the past 10 years, he has led all promotional marketing for Estée Lauder U.S.A. and Canada as well as marketing operations and merchandising for makeup, treatment and fragrance.

The New Product R&D Technical Team Award will be presented to the Procter & Gamble cosmetics team which includes Lee Ellen Drechsler, section manager, R&D; Tom Rabe, principal scientist, global color cosmetics and Ed Smith, research fellow. The team is being recognized for its work on Max Factor Lipfinity and Cover Girl Outlast. These products both feature PermaTone, a unique complex of pigments and silicone-based polymers that is resistant to abrasion and virtually impervious to food oils.

“We are proud to sponsor these prestigious awards that recognize significant contributions to our industry,” said Gonzalez. “The awards dinner will be a gala celebration and be inspirational to all who attend. We look forward to increased participation in the years ahead and to even greater achievements in the future.”

Seminars on Timely Topics

Like all other aspects of this year’s HBA, the conference program promises to establish new record. Titled “A World of New Ideas and Opportunities,” it aims to offer insight and knowledge that the industry needs to succeed in a rapidly changing world.

The educational program is divided into two conference tracks: The Marketing Conference and The Product Development Technical Conference. Each track includes Master Classes as well as other informative sessions.

The Marketing Conference covers a wide array of general topics applicable to a core audience, as well as more targeted sessions on display (point of purchase) and packaging.

The Product Development Technical Conference, titled “The Practical Appli­cation of Technology,” will present theexciting advances in research and development with in-depth sessions on the latest trends in skin care, cosmetics, hair care, fragrance, personal products, aromatherapy and laboratory equipment in eight seminars.

Marketing Master Classes

Monday, Oct. 14, 2-5 p.m.: Perfumer consultant Geraldine O’Keefe will lead a session titled “The Building Blocks of Perfumery: Note by Note.”
Tuesday, Oct. 15, 1-4 p.m.: Suzanne B. Grayson, president, Grayson Associates, will present “Anatomy of a Lipstick: How Marketers Can Develop a Dynamite Lipstick Formula and Shade Range.”

Product Development Master Classes

All seminars take place on Tuesday, Oct. 15. 9-12 p.m.: Moderator Dr. Sam Shefer, executive vice president, Salvona, LLC, will lead discussion on “Controlled Release Systems in Cosmetic and Personal Care.”

10:30 a.m. to 12 p.m., Dr. Shyam Gupta, director, R&D, Arizona Natural Resources, will lead a class titled “Formulation with New Cosmeceutical and Topical Nutraceutical Ingredients.”

From 1-4 p.m.: Stephen Herman, vice president-new technology development, AFF International, will moderate “Under­standing and Using of Fragrance Chem­istry to Enhance Consumer Benefits.”

Industry Roundtable

Don’t miss the special marketing tutorial that is scheduled for Tuesday morning, from 9 a.m. to 12 p.m. Titled “Industry Movers and Shakers: The People Who Make Things Happen (Entrepreneurs and Corporate Types).”